The way we are consuming information is changing and Multimedia Content isn’t an exception. With the rise of multiple platforms and devices, comes an increase in the so-called second screen1. While we are reading an article on our laptop, …
Last week, a client coming from the Media and Entertainment Industry knocked on our door after reading one of our recent blog posts on What Is Transcreation And How Is It Best Managed? They needed to localize a bunch of general streaming TV …
Are you thinking that translating or localizing your Software Application or Game must be a major undertaking? Well, we’re not going to lie. It could be. But here is the good news. When implementing a set of best practices …
Do you want to prepare your website for international markets? Do you want to generate traffic to your website on come out on top in the search results in your target language? Then SEO localization is definitely something you …
What’s this? Another blog about the difference between Editing and Proofreading? Well, we certainly don’t want to expand on topics that have already been discussed many times. What we do want, however, is to offer practical insights based on …
Website Translation should be one of the cornerstones of your market expansion projects. As the business card of your company, developing a website that truly connects with your target audiences, will make all the difference if you wish to establish …
Do you remember Nike’s Just Do It? Of course, you do. Everyone does. Even more, the world remembers it. In their research into how Nike so effectively applied their marketing strategies across various cultures, marketing expert WARC, expands on …
Does Machine Translation Post-Editing benefit the international expansion of Traveling Platforms? The answer to this is rather complex. Since Machine Translation Solutions are slowly but surely growing more sophisticated, most industries out there want to take advantage of this …
Did you ever wonder why people play games? In his Motivations for Play in Games, Nick Yee asked this very question and isolated three main gaming motivations in the competitive streak, the social interactions, and, most importantly, the immersive quality. Gamers …
When it comes to selecting a Machine Translation Engine, it may seem like a daunting task to find the one that will offer you the best possible performance and, most important of all will continue to do so. The …
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