Mistranslation of a campaign in several locations forced HSBC, the largest bank in the UK (2021), to spend 10 million USD in rebranding during a highly volatile economic situation in 20091. The mistake was as naive as translating Assume …
Merely translating your marketing campaign word for word to stay true to the original message might not do you any good when localizing your business. It might even jeopardize your whole efforts.
This was the case with Puma’s limited edition …
Despite speaking the same language, the Portuguese and Brazilians do not share the same Portuguese.
Brazilian and Portugal Portuguese are both varieties of the same language, and while they have some features in common, they also differ significantly from one …
Is your business ready to leave its mark on the world?
Then you may have wondered how to actually get started. You know you will need to enter new markets with a full strategy, which ensures you translate your business …
In Sharm El-Sheikh, Egypt, the Conference of the Parties (COP 27) of the UNFCCC is holding its 27th meeting. This is the most recent global effort to respond to climate change and build a more sustainable future. But it’s …
Every business expansion effort requires a solid marketing plan. But if you are seeking international growth and your business is planning to expand in foreign territories, then you’ll need effective multilingual marketing.
Marketing isn’t exactly a breeze. Add different …
How do you know language translation services are paying off?
That is a big question, right? When you invest in language translation services, you want to see that it actually converts as many leads and gets you as many new …
Do you want to introduce your product to a wider audience, but the prospect of Software Localization intimidates you? We don’t blame you! With technical, cultural, and linguistic elements to consider, software translation is highly complex. But if you …
Do you have media content or products and services you want to introduce to a wider audience? Then you need media translation services! This blog will introduce you to the ins and outs of translating for the media industry, …
Numbers indicate that in 2021 alone, over 3 million apps in the Google Play Store were available for download.1With its reliability, high usability, and high availability of free quality apps, app installations on Google Play have been on a …
Think Global & Speak Local
Laoret is a language service provider, uniquely poised to connect clients to virtually every corner of the world, and fully equipped to help them Read More!
