As much as we think that everyone by now speaks English, only 1.5 billion people (less than 20% of the world population) do so, according to Statista, and not in the most proficient way. Let alone the many dialects …
Sports have the power to bring people from diverse cultures together. Especially when organized at a national, or international level, participants can share a common experience that breaks down cultural barriers and celebrates inclusiveness and human achievements.
One of these …
Mistranslation of a campaign in several locations forced HSBC, the largest bank in the UK (2021), to spend 10 million USD in rebranding during a highly volatile economic situation in 20091. The mistake was as naive as translating Assume …
Merely translating your marketing campaign word for word to stay true to the original message might not do you any good when localizing your business. It might even jeopardize your whole efforts.
This was the case with Puma’s limited edition …
Despite speaking the same language, the Portuguese and Brazilians do not share the same Portuguese.
Brazilian and Portugal Portuguese are both varieties of the same language, and while they have some features in common, they also differ significantly from one …
In Sharm El-Sheikh, Egypt, the Conference of the Parties (COP 27) of the UNFCCC is holding its 27th meeting. This is the most recent global effort to respond to climate change and build a more sustainable future. But it’s …
Think Global & Speak Local
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