Laoret Team

Entries by Laoret Team
Localization Strategy

Your Guide To Build A Winning Localization Strategy

The concept of separate continents and countries is becoming increasingly obsolete. We now live on a unified, enormous island where people from all corners of the globe are connected.

This globalization, driven by rapid technological advancements, has made it essential …

human element of MTPE

The Human Element of MTPE

As the demand for breaking language barriers and multilingual content continues to grow business-wise, embracing machine translation has become an integral part of any ambitious business expansion strategy.

However, machines can’t solely provide businesses with the needed quality of …

Localization Strategy

Video Game Localization: How Much Can It Be Streamlined?

Video game localization is a holistic, intricate practice, where language, culture, and technology converge to create immersive gaming experiences for gamers.

From the literal translation of simple commands like “play and pause” and the creative adaptation of the game storyline …

Localization Strategy

7 Reasons Why Mobile App Localization Matters

Localization, as a market expansion strategy, can help mobile apps gain traction in new markets and increase revenue. 

But you can’t expect users from different regions to want to use your app if it’s featured in a language they don’t …

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