Multilingual Mobile Game Monetization: Monetize, Localize And Conquer

Mobile Gaming Apps are changing. In the video gaming industry, User Experience (UX) and immersive qualities are highly valued. So, when it comes to mobile game monetization and ways to make money from your game, the app ads will have to comply with what users are looking for in a game instead of being the intrusive nuisance they tend to be.

But there is another part to revenue creation that will prove essential to tapping into the global games market. Because there are markets that have a growing gaming community even more lucrative than the U.S. This is something you will achieve through effective mobile game localization and multilingual strategies.

Let us expand on how you can build your mobile game monetization model. We’ll expand on the trends that comply with the UX and immersive qualities, and the mobile game localization & translation services that will take your monetization goals to the next level.

Mobile Game Monetization Trends That Support A Multilingual Model

The In-Game Ad Space: Rewarded Ads & Playable Ads

Ads are a constant in the digital world, from video advertisement to incentives for in-app purchases. Most people have developed an aversion to the traditional form of ads that intrude on their online experience. That is why the biggest 2021 mobile game monetization trends will revolve around rewarded & playable ads, designed to morph into the gamer’s world by adding a level of gamification to it.

Rewarded ads deliver exactly what they promise. You watch an ad, you get a reward. This can be in the form of points, supplies, additional features, in-game currencies, or anything else that will help in building a richer gaming experience.

According to a 2019 report by eMarketereMarketer,¹ rewarded video ads are considered the most commonly used in-game advertising technique. One of the features that make them appreciated even by gamers, is that rewarded ads are often optional, meaning that the gamer will not be forced to engage with ads unless they choose to receive the reward.

Playable Ads take the level of gamification a step further. The ads themselves become part of the game, and the users can play parts of your game prior to installation. While an excellent try before you buy model, playable ads have also developed a stellar reputation as the most profitable in-app ad on the market today.2

That is why, when planning your multilingual book summarization strategies, you have to plan for a fully human translation that can capture the mood and intent of your source language for your target audience.

Let’s get into specifics and dive a little deeper into what these categories entail and how you can develop the best strategy to maximize the potential of your book summary.

Finding The Ad-UX Balance: 100 PICSTM Strategies And Pricing Models

The significance of adapting ad space to gaming behavior and UX finds a practical application in Julian Stocker’s revival of the popular trivia game, 100 PICS. In a 2018 interview,3 Stocker expanded on the use of a Freemium pricing model. Rewarded ads are consistently used as a way for the gamer to earn coins to move ahead in the game, so that they become part of the experience rather than opting for intrusive ads or pricey games.

We decided not to follow the trend of chasing paying players he stated, and instead chose to make all features of the game accessible to anyone through ads. While Freemium has proven to be a highly profitable strategy for 100 PICS, some other businesses still hesitate and stick to more traditional methods or offer an option for the user to go ad-free with a paid subscription. A report by Sensor Tower 4 confirms that the US revenue for the 100 most popular subscription apps, increased by 21 percent in 2019 alone.

By offering a free taste of a product that could be enjoyed without ads or interruptions, the user is motivated to take their experience to the next level. Spotify is undoubtedly the most famous example proving the model’s effectiveness. Users can listen to music for free with ads, or upgrade to a monthly subscription which they can sample for free in the first month.

Virtual And Augmented Reality Meets Revenue Creation

Virtual Reality (VR) recreates a real-life environment while Augmented Reality (AR) overlays a gamer’s existing environment with new objects.

And while popular gaming consoles and desktop games such as The Elder Scroll V: Skyrim VR and Fallout 4 in VR have been tapping into the VR market with astonishing results, mobile games are the next big market looking to expand in this trending tech craze. And in-game as well as off-game buying habits are bound to go with it.

Apple’s CEO Tim Cooke sees real value in AR and VR, stating that You rarely have a new technology where business and consumer both see it as key to them. That’s the reason I think [augmented reality] is going to pervade your life.5
It is this mutual value for users as well as businesses that turned the AR-fueled Pokmon Go into a global phenomenon. By their example, it has been proven that AR-enriched apps can also effectively create revenue when coupled with an active in-app game shop using the Pok©Coins.

The connection between AR and online purchasing is already well explored by the eCommerce industry, where revenue potential has skyrocketed with the implementation of AR. IKEA Place is a leading example with their free app allowing shoppers to virtually integrate products into their household. This nifty little trick is not unlike playable ads that gives clients a real experience of the product before considering a purchase.