Marketing Localization

Marketing Localization: The Next Normal in 2023 Marketing

Marketing Localization: The Next Normal in 2023 Marketing
Gone are the days when businesses and brands established themselves in a single market.

Driven by globalization, digital connectivity, and changing consumer behaviors, they are no longer stuck with the confines set …

Medical_Translation_Cost_A_Smart_Investment_or_an_Extra_Cost

Medical Translation Cost: A Smart Investment or an Extra Cost?

The healthcare industry is witnessing a surge in multicultural and multilingual patient communities. Immigrants, international patients, and non-native speakers frequently seek medical assistance, making it imperative for medical facilities to bridge the language gap effectively.However, they remain hesitant about …

Marketing Localization

Your Complete Guide to Expert Financial Document Translation

When tapping into new markets, your business translation strategy plays a significant role in positioning your business globally.

And in business translation, financial document translation, in particular, is crucial for your business’s global operations and collaboration.

But because it’s …

human element of MTPE

The Human Element of MTPE

As the demand for breaking language barriers and multilingual content continues to grow business-wise, embracing machine translation has become an integral part of any ambitious business expansion strategy.

However, machines can’t solely provide businesses with the needed quality of …

Marketing Localization

Video Game Localization: How Much Can It Be Streamlined?

Video game localization is a holistic, intricate practice, where language, culture, and technology converge to create immersive gaming experiences for gamers.

From the literal translation of simple commands like “play†and “pause†and the creative adaptation of the game storyline …

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