Mieke Leenders

Entries by Mieke

Multilingual Voice-Over: How To Get It Loudly Right

The way we are consuming information is changing and Multimedia Content isn’t an exception. With the rise of multiple platforms and devices, comes an increase in the so-called second screen1. While we are reading an article on our laptop, …

How Much Does Website Translation Cost?

Website Translationย should be one of the cornerstones of your market expansion projects. As the business card of your company, developing a website that truly connects with your target audiences, will make all the difference if you wish to establish …

What Is Transcreation And How Is It Best Managed?

Do you remember Nike’s Just Do It? Of course, you do. Everyone does. Even more, the world remembers it. In their research into how Nike so effectively applied their marketing strategies across various cultures, marketing expert WARC, expands on …

The Best Localization Practices For Your Unity 3D Game

Did you ever wonder why people play games? In his Motivations for Playย in Games, Nick Yee asked this very question and isolated three main gaming motivations in the competitive streak, the social interactions, and, most importantly, theย immersive quality. Gamers …

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