Mieke Leenders

Entries by Mieke

How Much Does Website Translation Cost?

Website Translation should be one of the cornerstones of your market expansion projects. As the business card of your company, developing a website that truly connects with your target audiences, will make all the difference if you wish to establish …

What Is Transcreation And How Is It Best Managed?

Do you remember Nike’s Just Do It? Of course, you do. Everyone does. Even more, the world remembers it. In their research into how Nike so effectively applied their marketing strategies across various cultures, marketing expert WARC, expands on …

The Best Localization Practices For Your Unity 3D Game

Did you ever wonder why people play games? In his Motivations for Play in Games, Nick Yee asked this very question and isolated three main gaming motivations in the competitive streak, the social interactions, and, most importantly, the immersive quality. Gamers …

How Best To Utilize MT & MTPE For Your eCommerce Platform

While English itself is still dominating the internet1, other languages like Chinese, Spanish, and Arabic, are growing more rapidly with internet use rising even within developing communities.And since 55% of consumers2 prefer to buy exclusively in their native language and 53% are more …

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